Devi Arts Collective
Jewelry with soul.
ABOUT
Devi Arts Collective is a handmade, ethical jewelry brand located in Vancouver. During their rebrand and website re-development, they brought Pedestrian on to tell their brand story through words on their website and later condensed them into marketing collateral.
Jewelry for the wandering soul. Travel, the earth, nature and the world are the inspiration that led to the beginnings of Devi Arts Collective. Sourcing their gemstones ethically, working with a collective and using recycled gold and sterling silver to create their designs is what makes their story and jewelry unique. There’s a story behind every piece and it was our job to bring that passion to life.
Together we immersed ourselves into the story behind the brand, coming up with a tagline and brand mission statement that guided the rest of the copy for the website and marketing materials:
“Devi Arts Collective is a women-led jewelry brand born out of the inner-desire and willful purpose to connect with people. We create accessories that when worn, are an expression of the bold, the confident, and the vibrant qualities of our truest selves.”
Services
Website Copywriting
Email Marketing
Influencer Outreach
Pinterest Management
links
WHAT WE DID
Website copywriting
Email marketing including strategy, design and copywriting
Product packaging copywriting
Pinterest strategy + management
Pinterest Digital Ads
Influencer outreach and management
Yearly content strategy and planning
the Impact
A successful new brand launch and website rollout
Created new postcards + packing cards for shipments
Over 20 newsletter campaigns sent out
40% increase in open and click-through rates
78% increase in monthly Pinterest views growing it to over 80,000
92% increase in Pinterest impressions
87% increase in Pinterest engagement
1040% increase in Shopify visits from Pinterest
Connected with new micro-influencers